Savanna Fibre Kenya has entered the broadband market with aggressive pricing, and as a result, it is already shaking the country’s internet sector. Consequently, the new provider is forcing established players to rethink how they price high-speed data, and in turn, it is reshaping competition across the industry.
Founded in 2024, Savanna Fibre has introduced a 100 Mbps plan priced at KES 2,000. Notably, this offer undercuts competitors by a wide margin, and therefore, it creates an immediate value advantage. As a result, consumers can now access faster internet at a significantly lower cost, while also benefiting from improved affordability.
In contrast, Safaricom, the market leader, charges KES 3,000 for a 15 Mbps entry-level package. As a result, the pricing gap becomes clear, and consequently, it highlights inefficiencies in current pricing models. While Safaricom users pay about KES 200 per Mbps, Savanna Fibre Kenya reduces that cost sharply to around KES 20 per Mbps. Therefore, customers now have a compelling reason to reconsider their current providers.
Moreover, this pricing advantage extends beyond entry-level plans. At the premium end, Savanna Fibre Kenya offers a 1 Gbps package for KES 10,000. Meanwhile, Safaricom charges KES 20,000 for the same speed, and similarly, Jamii Telecommunications Limited lists its 1 Gbps plan at KES 30,000. Consequently, Savanna’s pricing creates a clear disruption across all speed tiers, and as a result, it challenges the entire market structure.
Below is a comparison of monthly internet pricing across major providers:
| Provider | Speed | Monthly Price (USD) |
|---|---|---|
| Savanna Fibre | 100 Mbps | $15.38 |
| Savanna Fibre | 250 Mbps | $34.62 |
| Savanna Fibre | 500 Mbps | $46.15 |
| Savanna Fibre | 1 Gbps | $76.92 |
| Zuku | 15 Mbps | $21.54 |
| Zuku | 30 Mbps | $29.23 |
| Zuku | 50 Mbps | $33.85 |
| Zuku | 100 Mbps | $76.92 |
| Safaricom | 15 Mbps | $23.08 |
| Safaricom | 30 Mbps | $31.54 |
| Safaricom | 80 Mbps | $48.46 |
| Safaricom | 500 Mbps | $96.15 |
| Safaricom | 1 Gbps | $153.85 |
| JTL (Faiba) | 30 Mbps | $23.08 |
| JTL (Faiba) | 60 Mbps | $30.77 |
| JTL (Faiba) | 90 Mbps | $38.46 |
| JTL (Faiba) | 150 Mbps | $76.92 |
| JTL (Faiba) | 1 Gbps | $230.77 |
Clearly, Savanna Fibre Kenya has established a new pricing benchmark, and therefore, this shift places enormous pressure on incumbents. As a result, providers that rely on premium pricing must now reconsider their strategies, while also evaluating customer retention risks.
At present, Safaricom controls a 35.6% market share with over 815,000 subscriptions. However, the entry of a low-cost competitor introduces new risks, and therefore, it creates urgency within the market. As a result, customers, particularly high-usage households and small businesses, may begin to switch providers to cut costs and improve value.
At the same time, Wananchi Group, which operates Zuku, faces similar pressure. Currently, Zuku charges KES 10,000 for a 100 Mbps plan, and in comparison, Savanna offers the same speed at one-fifth of that price. Consequently, Zuku risks losing a significant portion of its customer base if it fails to adjust, and therefore, it must act quickly to remain competitive.
Interestingly, the strategy behind Savanna Fibre Kenya mirrors the disruptive approach of Starlink. Although Starlink holds a small share of the Kenyan market, it has already pushed providers to improve speeds. Likewise, Savanna now applies pressure through pricing rather than technology, and as a result, it introduces a new dimension of competition.
However, Savanna still faces a major challenge. Its network coverage remains limited compared to established competitors. For instance, Safaricom benefits from a wide urban infrastructure that ensures reliability. Therefore, while Savanna Fibre Kenya offers strong pricing, its ability to scale will ultimately determine long-term success.
Even so, current market trends suggest a shift toward more competitive pricing. As competition increases, established providers must decide whether to protect margins or reduce prices, and in turn, this decision will shape the next phase of Kenya’s broadband market.
Moreover, the rise of Savanna Fibre Kenya highlights a broader issue. Internet costs across many African markets remain high despite growing demand. Therefore, by offering affordable high-speed plans, Savanna addresses a long-standing gap, and as a result, it creates new opportunities for digital inclusion.
For consumers, this competition brings clear benefits. First, prices are likely to fall, and in addition, speeds may increase as providers compete. Furthermore, service quality could improve as companies strive to retain customers, and consequently, the overall user experience will improve.
Looking ahead, Savanna Fibre Kenya signals a price-driven transformation in the ISP sector. If the company expands its infrastructure successfully, it could reshape the competitive landscape, and ultimately, Kenya’s internet market will enter a new era where affordability and speed define success.
